vision
Click everywhere
Pursue the unexpected
Give people a way to pursue their passions. Try to move further the boundaries of reality by building intuitive and pleasant world for everyone.
Keep it simple
Build a multilayered world. Add layers when needed and be brave enough to take out those unneeded.
Make it sustainable
Design your products to have a wide impact. Do not make them cheap or cost-cut, make them valuable for both you and your clients.